SEO or search engine optimization is something that many doctors forget about. While there are many other things that need your attention, you cannot neglect your practice’s website and your SEO strategy. SEO ensures potential patients can find you, but it has to be done right. If your website is not getting the traffic that it should, there are some tips you can use to boost it.
Get Onto Google Maps
There are two types of SEO, general and local. Local SEO for doctors is important because you want to attract people in your area to your business. One of the best ways to do this is to get your business onto Google Maps.
This can be done for free using a Google My Business account. The account is free to create and will help your SEO strategy. When creating your account, you need to completely fill out the profile and ensure all your information matches your website. Adding photos is also recommended.
Improve Your Page Speed
People are not going to wait for your website to load and the search engines know this. Pages that take a long time to load will be ranked poorly because the search engine users will have a bad experience with them. To overcome this, you need to improve your page speed.
There are a lot of elements on your website that could be slowing it down. Large pictures will take time to load as do certain scripts in your website code. To improve your speed, you need to compress the pictures to make them smaller and use lazy loading. Lazy loading will only load pictures once they are on the screen and speeds up your website.
To test your website speed, you can use a range of tools including a free one from Google. These tests will give your website a speed rating and tell you what you need to do to improve your speeds. Some of the suggestions are easier than others and some you might have to talk to a web developer about.
Many doctors have websites with the bare minimum and this can be a problem. Once you have set up a website like this, you will not update it very often. This can cause the search engine to think it is dormant and not crawl it. New content keeps the search engines coming and will provide you with more pages potential patients can land on.
SEO is something that you need to get traffic to your website. To improve your SEO strategy, you should get your practice onto GMB and boost your page speed. You also need to have content for the search engines and potential patients.